Last updated on and effective as of: November 1, 2021


Drone Racing League, Inc. (referred to herein as “DRL” “we”, “us” or “our”) respects your privacy and is committed to protecting your information.  This Policy applies to all information we collect about you, information we collect directly from you, information we automatically collect, information we collect through our mobile application(s), and information we collect from third parties.

Below is a summary of the non-public personal information that we may collect and maintain during the course of our relationship, our policy regarding the use of that information, and the measures we take to safeguard that information. We do not sell non-public personal information to anyone and only share it with others as described below.

DRL operates the website located at and its subdomains, as well as associated applications and digital services (such as mobile and other device applications), and other associated offerings that are owned, offered or operated by or on behalf of DRL (collectively the “DRL Website”).  This Privacy Policy and Notice does not apply to any other websites, apps or services provided by us, our affiliates or clients, unless it appears on such a website, app or service.

Website Intended for General Audience

The DRL Website is designed for a general audience and is not directed to minors. We do not knowingly collect information from visitors under age 16 (or such other age as may be restricted under local law). No one under age 16 may provide any personal information on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website.  In the event that we learn that we have collected information from minors, we will delete that information as quickly as practicable. If you believe we might have any information from or about a child under 16, please contact us at the email address below.

Information We Collect

Personal data, or personal information, means any information about an individual from which that person can be identified.  It does not include data where the identity has been removed (i.e., anonymous data). We may collect, use, store, and transfer different kinds of personal data or information about you, including potentially the following categories:

Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data for our legitimate business purposes. If we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us.  

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Prior to collecting, using, or sharing Personal Data, we define and document the specific, legitimate business purposes for which it is needed.  We also determine and document how long Personal Data is needed for those defined business purposes and applicable legal requirements.  Finally, we do not collect, use or share more Personal Data than is needed or retain it in identifiable form for longer than is needed for those defined business purposes and applicable legal requirements.

How Is Your Information Collected?

We use different methods to collect data from and about you including through:

Information you provide directly to us.

You may give us your information by interacting with our website or corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • Register or create an account on our website;
  • Apply for or order our products or services;
  • Vote in polls, or otherwise express an opinion;
  • Subscribe to our online newsletters, text message alerts, or other services;
  • Participate in one of our online forums or communities;
  • Download our apps or video games
  • Subscribe to our service or publications;
  • Request marketing to be sent to you;
  • Enter a competition, promotion or survey;
  • Purchase merchandise through our website; or
  • Give us feedback or contact us.

You may also have the opportunity to engage with our content, such as video, games, applications, and other offerings, on or through social media services or other third-party platforms and social networking sites, such as Facebook, or other third-party social media plug-ins, integrations and applications. When you engage with our content on or through social media services or other third party platforms, plug-ins, integrations or applications, you may allow us to have access to certain Identity or Contact data in your profile. This may include your name, e-mail address, photo, gender, birthday, location, an ID associated with the applicable third party platform or social media account user files, like photos and videos, your list of friends or connections, people you follow and/or who follow you, or your posts or the ‘likes’. For a description of how social media services and other third party platforms, plug-ins, integrations or applications handle your information, please refer to their respective privacy policies and terms of use.

Automated technologies or interactions.

As you interact with our website, we and/or our third party service providers, advertisers, advertising networks and platforms, agencies, or other partners (“Partners”) will automatically collect various information about you and your equipment, browsing actions, and patterns.

  • Cookie Data and Data from Various Tracking Technologies – We or our partners may use cookies, server logs, and other similar technologies, including, but not limited to: network or Internet protocol address and type of browser you are using (e.g., Chrome, Safari, Firefox, Internet Explorer), the type of operating system you are using, (e.g., Microsoft Windows or Mac OS), the name of your Internet service provider (e.g., Comcast, Verizon or AT&T) and domains used by such providers, mobile network, device identifiers (such as Apple IDFA or an Android Advertising ID), device settings, browser settings, the web pages of our website you have visited, sites visited before and after you visit our website, the type of handheld or mobile device used to view our website (e.g., iOS, Android), location information, and the content and advertisements you have accessed, seen, forwarded and/or clicked on. Please see our Cookie Policy for further details.
  • Precise Location Data – If you are accessing our website from a mobile device or through a mobile application, you may be asked to share your precise (GPS level) geo-location information with us so we can customize your experience on the website or on other services, when we work with a partner such as a third party mobile ad platform. If you do not agree to such collection, in most cases, you will be able to turn off such data collection at any time by accessing the privacy settings of your mobile device and/or through the settings in the applicable mobile application. Please see the “Opt-out” section below for more information
  • Clickstream Data – As you use the Internet, a trail of electronic information is left at each website you visit. This information, sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. For example, clickstream data can tell the type of computer and browsing software you use, your browsing behaviors, and the address of the website from which you linked to the website.
  • Online Behavioral/Ad Targeting Data – We may engage Partners to use your information in connection with their own information to deliver targeted advertising to you when you visit our website or other websites. Cookies, described above, may be used in this process. For example, if you are searching for information on a particular product, our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising is called “online behavioral advertising”. We believe that such advertising is helpful because you will see ads that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please see the “Opt-out” section below.

Third parties.

We may receive your information from various third parties and public sources as set out below.

  • Technical Data from the following parties: (a) analytics providers; (b) advertising networks; (c) search information providers and (d) other Partners, particularly if our cookies are employed on their websites;
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services;
  • Identity and Contact Data from data brokers or aggregators;
  • Identity and Contact Data from publicly available sources.
  • Identity and Contact Data from someone who may order you an electronic greeting card or online gift to be sent directly to you.  This may include name, addresses, email address, and telephone number.

Note that when you order tickets for DRL events via third-party service providers, the respective service provider will gather and store Information about you. This could include, but not be limited to Identity and Contact Data, Financial Data, Transaction Data, Technical Data, Profile Data, and more. This information will be transferred to DRL and used by us to identify you and for administration, communication, enforcement and access control purposes for proper performance of the contractual obligations to which we are committed to.

Lastly, unaffiliated partners and third parties may themselves set and access their own tracking technologies when you visit our website and they may have access to information about you and your online activities over time and across different websites or applications when you use the website. Their use of such tracking technologies is not within our control and is subject to their own privacy policies.

How We Use Your Information

Purposes for which we will use your information

We have set out below a description of the main ways we plan to use your information.

Note that we may process your information for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.

We may use your Information to:

  • provide and communicate with you about our website, such as to fulfill a request by you for an online newsletter or notification, or to contact you about your account with us,
  • fulfill your requests for our products, programs, and services, including without limitation requests for newsletters and notifications,
  • respond to your inquiries, and notify you if you have won one of our contests,
  • communicate with you about other products, programs or services that we believe may be of interest to you,
  • enforce the legal terms (including without limitation this privacy statement and our terms of use) that govern your use of our website, and/or for the purposes for which you provided the information.
  • provide technical support for the website,
  • prevent fraud or potentially illegal activities (including, without limitation, copyright infringement) on or through the website,
  • protect the safety of our users,
  • customize or personalize ads, offers and content made available to you based on your visits to and/or usage of the website or other online or mobile websites, applications, platforms or services, and analyze the performance of those ads, offers and content, as well as your interaction with them,
  • perform analysis regarding how you use our website or any part thereof,
  • send gifts, cards, invitations or emails if you use these services, to your designated recipients.
  • Note that if you provide information from your social media account, it can help enable us to do things like (1) give you exclusive content, (2) personalize your online experience with us within and outside our applications or websites, (3) contact you through the social media service or directly by sending you the latest news, special offerings, and rewards, and (4) enable you to share your experience and content via social media services.

Legal Basis

We will also process your personal data in accordance with your consent. You have the right to withdraw consent to marketing at any time by contacting us at

Below are other types of lawful basis that we will rely on to process your personal data:

  • Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at
  • Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  • Complying with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Disclosures of Your Information to Third Parties

We use third parties to provide you with the best products, services, and experiences. We may share the information we collect with our business partners and other third parties for (1) Non-Marketing Purposes, (2) joint marketing purposes, and (3) our business partners’ or our own marketing purposes. Sensitive Information will only be shared for Non-Marketing Purposes. When we provide personal data to our business partners and other third parties, we require them to exercise reasonable care to protect such information and restrict the use of such information to the purposes for which it was provided to them.

“Non-Marketing Purposes” includes, but is not limited to, (1) validating your identity; (2) conducting statistical or demographic analysis; (3) processing, fulfilling, and tracking purchases or other transactions; (4) complying with legal and regulatory requirements; (5) customizing your experience on our websites and in person; (6) protecting and defending against legal actions or claims; (8) preventing fraud; (9) collecting debt; (10) satisfying contractual obligations; (11) evaluating employment applications; and (12) cooperating with law enforcement or other government agencies for purposes of national security, public safety, or matters of public importance when we believe that disclosure of information is necessary or appropriate to protect the public interest.

We may share your information with the internal or external for the specific purposes described below.  With respect to our Partners, we require them to respect the security of your information and to treat it in accordance with the law. We do not allow our Partners to use your information for their own purposes and only permit them to process your information for specified purposes and in accordance with our instructions. We may share your information:

  • With Partners that we have engaged to perform business-related functions on our behalf. This may include service providers that: (a) conduct research and analytics; (b) create content; (c) provide customer, technical or operational support; (d) conduct or support marketing (such as email or advertising platforms); (e) fulfill orders and user requests; (f) handle payments; (g) host the website, forums and online communities; (h) administer contests; (i) maintain databases; (j) send or support online or mobile advertising; and (k) otherwise support our site and our business.
  • In response to legal processes, for example, in response to a court order or a subpoena, a law enforcement or government agency’s request or similar request, or where we believe in our sole discretion it is necessary.
  • With Partners or other third parties in order to investigate, prevent, or take action (in our sole discretion) regarding potentially illegal activities, suspected fraud, situations involving potential threats to any person, us, or our properties, or violations of our policies, the law or our Terms of Use, to verify or enforce compliance with the policies governing the website and applicable laws or as otherwise required or permitted by law or consistent with legal requirements.
  • In connection with a business transition involving us or one of our business units, such as a merger, acquisition, or sale of all or part of our assets.
  • With our legal affiliates and Partners, so they can provide, improve and communicate with you about their own, or their marketing partners’ products and services; provided you have consented to such marketing. For more information on market practices, please see the section titled “Marketing” below.
  • With unaffiliated third parties that wish to market products or services to you provided you have consented to such marketing.  For more information on market practices, please see the section titled “Marketing” below.
  • That identifies your mobile device, telecommunications carrier and information regarding your access/use of our mobile applications to DRL’s wireless communications partner.
  • Please note that we may offer content (e.g., contests, sweepstakes, promotions, games, applications, or social network integrations) that is sponsored or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain information from their visitors. We have no control over these third parties’ use of this information, which is subject to their own privacy policies.

Change of Purpose

We will only use your information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your information for an unrelated purpose, to the extent we are legally required to do so, we will notify you and we will either obtain your express consent or, if consent is not needed, explain the legal basis which allows us to do so.  Please note that we may process your information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


Promotional offers from us. We may use your information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Third-party marketing.  We will get your express opt-in consent before we share your information with any third party for their marketing purposes.

To see how you can opt out of marketing communications and cookies, please see the Opt-Out section below.


We strive to let you know in advance what will happen to your personal data. If we intend to use your Personal Data for a purpose that is different from the purposes listed in this Policy or if we intend to disclose it to a third party acting as a controller not previously identified, we will offer you the opportunity to opt-out of such uses and/or disclosures where it involves non-sensitive information or opt-in where sensitive information is involved.

Opting out of marketing messages from us

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time at the contact information provided in this policy or using links sent with email messages by us or our partners. We may ask you to provide additional information for identity verification purposes, or to verify that you are in possession of an applicable email account. For convenience, this contact information is provided again below:

Drone Racing League, Inc.

40 West 27th, NY, NY 10001

Attention: Privacy Officer


Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product or service purchase, warranty registration, product or service experience or other transactions.

If you have signed up to receive our emails and prefer not to receive marketing information from this site, follow the “unsubscribe” instructions provided on any marketing email you receive from this site. If you have signed up to receive text messages from us and no longer wish to receive such messages, you may follow the instructions to stop delivery of such messages, which may include by replying “STOP” to the received text message.

Opting out of cookies

If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website or some of its functionality may be affected.

When using a mobile application, you may receive tailored in-application advertisements. Depending on your device, you may be able to reset your mobile device’s advertising identifier at any time by accessing the privacy settings on your mobile device. In addition, each operating system, iOS for Apple phones, Android for Android devices and Windows for Microsoft devices, provides its own instructions on how to prevent the delivery of tailored in-application advertisements. You may review support materials and/or the privacy settings for the respective operating systems in order to opt-out of tailored in-application advertisements. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or contact the applicable platform operator.

Please note that by opting out of online behavioral advertising, you will continue to see generic advertising that is not tailored to your specific interests and activities. To be clear, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.

Withdrawing your consent

If you have given us consent to process your personal data, you have the right to withdraw your consent at any time. See the section titled “Your Legal Rights” for more information on withdrawing your consent.

Data Security

We have put in place appropriate security measures to prevent your information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your information on our instructions and they are subject to a duty of confidentiality.

Although we take appropriate measures to safeguard against unauthorized disclosures of Information, due to the open nature of the internet, we cannot assure you that your information will never be disclosed, altered or destroyed in an unauthorized manner.

Data Retention  

We will only retain your information for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for your information, we consider the amount, nature and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.  Generally, DRL will use and store any personal data only for as long as necessary, bearing in mind the uses of personal data, including the performance of a contract or the compliance with any legal obligation to which DRL is subject, including those obligations governing document retention and regulatory reporting. Accordingly, DRL will, in most circumstances, retain personal data for seven years after the termination of their relationship with us.

In some circumstances you can ask us to delete your information: see “Your Legal Rights” below for further information.

In some circumstances we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your Legal Rights

Under certain circumstances that depend on your state and country of residence, you may have rights under data protection laws in relation to your personal data. These may include the right to:

  • Access and review those elements of your personal data held by DRL;
  • Request correction of your personal data;
  • Request erasure of your personal data (after the applicable retention period);
  • Object to processing of your personal data;
  • Request restriction of processing your personal data;
  • Request transfer of your personal data; or
  • Withdraw consent to the collection or processing of your personal data.

Your Legal Rights – European Economic Area, United Kingdom, or Switzerland

If you are a resident in the European Economic Area, United Kingdom, or Switzerland, you have the right to: Opt-out of some collection or uses of your personal data, including the use of cookies and similar technologies and the use of your personal data for marketing purposes, and the anonymization of your personal data for data analyses; access your personal data, rectify it, restrict or object to its processing, or subject to exemptions under law, request its deletion; Receive the personal data you provided to us to transmit it to another company; Withdraw any consent provided; and Where applicable, lodge a complaint with your supervisory authority.

Any person wishing to make such a request can do so by emailing or writing to:

Drone Racing League, Inc.

40 West 27th Street, 8th Floor

New York, NY 10001

Attention: Privacy Officer


Under the GDPR, DRL is the “controller” and responsible for any of your personal information collected on this website.  If you have any questions about this Privacy Notice and Policy, including any requests to exercise your legal rights, please contact our Privacy Officer using the details set out above.

Your Legal Rights – California and Canada

Under the California Consumer Privacy Act, California residents have certain rights with respect to personal data about them we have collected. If you are a California resident, you may exercise the following rights regarding your personal data, subject to certain exceptions and limitations: the right to access the personal data we have collected about you and learn how we collect this information, our purpose in collecting it, and the types of parties we may have disclosed it to; the right to delete the personal data we have collected from you; and the right to opt-out of our sale(s) of your personal data, if applicable. You also have the right not to receive discriminatory treatment for the exercise of the relevant privacy rights conferred by the CCPA.

If you are a resident of Canada, you have the right to: Access your personal data and rectify it; Withdraw any consent provided; and Where applicable, lodge a complaint with your supervisory authority.

Any person seeking to exercise these rights can do so by contacting us at the above address or email address.

Updates To Our Notice and Policy

From time to time, we may update this Privacy Notice and Policy. We will notify you about material changes by either sending an email message to the email address you most recently provided to us and/or by prominently posting a notice on our site. We encourage you to periodically check back and review this statement so that you always will know what information we collect, how we use it, and with whom we share it. Historic versions can be obtained by contacting the Privacy Officer at the contact information provided above.